The History

The heart

More than a symbol

At the centre of all our concerns and in the centre of the bottle label, the heart has been the symbol of Calon since the 18th century, thanks to the Marquis de Ségur and this sentence which has travelled through time: “I make wine at Lafite and Latour, but my heart is at Calon”. The Marquis de Ségur, the so-called Prince of Vines, was one of the most influential men in Bordeaux and reigned over some of the top Médoc wine growths. His wines delighted Versailles and subsequently charmed all the courts of Europe.

In the 19th century, the heart was engraved on the façade of the cellars. The words next to it, Premier Cru de Saint-Estèphe, underline the fact that the estate is one of the oldest in the commune. Saint-Estèphe in fact long bore the name Saint-Estèphe de Calon, as if the Château’s and the village’s history were one and the same.

This easily recognisable heart with its width and gentle curves first appeared at the beginning of the 20th century when the first labels were created.

It is also a reminder that between wine lovers and Calon there has always been something special – a relationship that goes beyond simple reasoning.